27_BUCKS _ 250221

THE ART ¹

SEEING

In the past ten years, 27BUCKS has collaborated with some of the most driving names in contemporary culture such as Apple, Billie Eilish, Nike, OG Keemo, Mercedes-Benz, to name a few.

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In an era of abundance, knowing and finding what truly matters is more crucial and challenging than ever. We providing our partners with deep insight—not just into what’s happening, but why it matters and where it’s headed.

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We are neither a traditional research lab nor a common creative agency—we are a program for seeing what matters. A living lens that evolves with culture itself, like a telescope for spotting shifts, a microscope for decoding culture, and a compass for navigating uncertainty.

Creative Innovation
to stay ahead in constant change.

Brand Strategy
to thrive in increasingly competitive markets.

Cultural Intelligence
to distill noise from signals.

Read our Manifesto →

Creative studio for brand architecture
to build worlds and systems – for future reference.

Introducing the new Mercedes-Benz EQ
brand to the next generation through a high-energy
campaign including video, photo and product
across Europe, featuring multi-hyphenate artist Kelvyn Colt

Introducing the new Mercedes-Benz EQ brand to the next generation
through a high-energy campaign including video, photo and product
across Europe, featuring multi-hyphenate artist Kelvyn Colt

Creative studio for brand architecture
to build worlds and systems – for future reference.

In a time of infinite choices, what lasts is what holds weight—stories that move people, brands that resonate, ideas that take place beyond the screen. "for future reference" is our methodology—shaped by over a decade of practice. A lens designed to help the new wave of entertainment stay ahead in change, thrive in competition, and distill noise from signals. It’s how we create things that don’t just keep but shape the conversation.

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OUR SOURCES
BELONG TO YOU

A curated selection of things we see, read, and enjoy. No gatekeeping, no clutter—just an open invitation to look, question, and challenge with us.

Includes:
MAPS - monthly curated places
EX LIBRIS - monthly curated books
DIE GUTE FORM - monthly curated objects and products

STUDIO RADIO

PARTNER

APPLE •
COLORSxSTUDIOS
COLORSxSTUDIOS
UNIVERSAL MUSIC GROUP
COLORSxSTUDIOS
COLORSxSTUDIOS
LEVI'S
OG KEEMO •
AMAZON
OG KEEMO
OG KEEMO
ZORA
NIKE BASKETBALL
SONY MUSIC
OG KEEMO
OG KEEMO
COLORSxSTUDIOS
RIN
APPLE
OG KEEMO
STUDIO 11:40
PUSSY CHURCH
BURBERRY
MERCEDES-BENZ
APPLE
YZY
RITZ-CARLTON

INDEX

PROJECT

[NON-DISCLOSED]
TONES OF NYC w MUSTAFA
TONES OF PARIS w JAMES BLAKE
BERQ CAMPAIGN
BILLIE EILISH CAMPAIGN
MOVE:FEEL VINYL
REFLECT YOUR ORIGINALITÉ
FIEBER CAMPAIGN
[NON-DISCLOSED]
MANN BEISST HUND - BOOK
SÜDSÜD FEST
COLORS COLLECT
SPEKTRUM
APSILON CAMPAIGN
MANN BEISST HUND -
MANN BEISST HUND -
BRAND BOOK
KLEINSTADT CAMPAIGN
KLEINSTADT RADIO
MANN BEISST HUND
IDENTITY
IDENTITY
AI GENERATED PATTERNS
EQ / BENZ I KNOW
[NON-DISCLOSED]
MOBILE SPEAKER B001
APARTMENT INTERIOR

1 CREATIVE INNOVATION / 2 BRAND STRATEGY / 3 CULTURAL INTELLIGENCE

SERVICE

DESIGN
BRAND STRATEGY
BRAND STRATEGY
CREATIVE DIRECTION
BRAND STRATEGY
BRAND STRATEGY
BRAND STRATEGY
CREATIVE DIRECTION
BRAND STRATEGY
DESIGN
DESIGN
BRAND STRATEGY
DESIGN
CREATIVE DIRECTION
CREATIVE DIRECTION
CREATIVE DIRECTION
BRAND STRATEGY
CREATIVE DIRECTION
DESIGN
CREATIVE DIRECTION
BRAND STRATEGY
BRAND STRATEGY
DESIGN
CREATIVE DIRECTION
DESIGN
DESIGN
DESIGN

→ CONTACT

THE ART ¹ OF SEEING ²
WHAT MATTERS ³

We are living in an era of abundance—a critical juncture where the speed of information outpaces our ability to make sense of it. That's why we providing our partners with radical clarity and deep insight—not just into what’s happening, but why it matters and where it’s headed. Worlds and Systems for future reference.

Services +

1 – CREATIVE INNOVATION
Creative Direction, Corporate
Identities, Product Development,
AI Integration, Editorial

2 – BRAND STRATEGY
Vision & Positioning, Narrative &
Identity Systems, Brand Guidelines,
Tone and Voice

3 – CULTURAL IMPACT
Market Segmentation, Behavioral
Insights, Macro & Subcultural
Analysis, Strategic Curation and Consulting

APPLE (US)
MERCEDES-BENZ (GER)
BURBERRY (UK)

AMAZON (US)
COLORSxSTUDIOS (GER)
UNIVERSAL MUSIC GROUP (GER)
SONY MUSIC (GER)

NIKE BASKETBALL (GER)
BARENBOIM-SAID AKADEMIE (GER)
YZY (US)

WORLDS

and

SYSTEMS

for future reference

OUR SOURCES
BELONG TO YOU

A curated selection of things we see, read, and enjoy. No gatekeeping, no clutter—just an open invitation to look, question, and challenge with us.

Client Roster

SIGNATURES

INDEX

PARTNER

PROJECT

SERVICE

STUDIO RADIO

27BUCKS IS NOT RESPONSIBLE FOR ANY CONTENT FOUND ON LINKED WEBSITES. THE INCLUSION OF ANY LINKS DOES NOT NECESSARILY IMPLY A RECOMMENDATION OR ENDORSE THE VIEWS EXPRESSED WITHIN THEM.

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